Leadership (TED talk links)

How great leaders inspire action (Simon Sinek)

Point:

  • People buy why you do, not what you do. Why -> How -> What.
  • People buy what you believe in

Example:

  • Apple Co.
  • Wright brothers and Langley

Link: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Why good leaders make you feel safe (Simon Sinek)

Point:

  • Leader go first, do first, get last
  • Trust and cooperation

Example:

  • Bob Chapman

Link: https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe

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